Photographer & Creative Technologist based in Porto, Portugal.

Exploring the relationships between living beings and the places that shape them.

João

Pedreda

“I’m drawn to unscripted moments and to places where stories reveal themselves organically.”

[ About Me ]

I work between photography and creative technology, exploring how people, animals, and places influence one another. My photographic work is rooted in quiet observation and in paying attention to atmosphere, behavior, and the subtle transitions within an environment. The digital work comes from the same curiosity: noticing patterns, bringing clarity to digital spaces, and understanding how images and stories travel across the web.

[ Support & Features ]

My work has been supported or featured by teams in conservation, media, and design.

"João has been integral in supporting and facilitating the release of sea turtles that arrived in the UK cold-stunned. This project, while still in its infancy, would not have been successful without João’s support."
Joe W.Curator at SEA LIFE

Curiosity guides the work

Looking beyond the image

Contact Me

Finding what’s real